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Insights & guides
Tips, strategies, and best practices for link management and digital marketing.
Getting Started with Link Tracking: A Complete Guide
Learn how to set up link tracking for your marketing campaigns. From creating your first short link to analyzing click data, this guide covers everything.
Read more →UTM Parameters: The Complete Guide for Marketers
Master UTM parameters to track every marketing campaign with precision. Learn what each parameter means and how to use them effectively.
How to Use QR Codes in Your Marketing Strategy
QR codes are making a comeback. Learn how to use them effectively in print materials, events, packaging, and digital campaigns.
Link Management Best Practices for Marketing Agencies
How marketing agencies can use link management to serve multiple clients, maintain brand consistency, and prove campaign ROI.
Why Custom Domains Matter for Link Trust and Click-Through Rates
Generic short links hurt your brand. Learn how custom domains increase click-through rates and build audience trust.