Advanced Targeting
Smart Routing Rules
Send every visitor to the right destination. Route link clicks based on geography, device type, browser, operating system, language, time of day, or A/B split tests.
Key benefits
Why teams love it
Geo-Targeting
Route visitors by country, region, or city. Send users to localized landing pages or region-specific offers.
Device-Based Routing
Send desktop users to one page and mobile users to another. Optimize the experience for every device.
Time-Based Scheduling
Route clicks differently based on time of day or day of week. Run time-sensitive promotions automatically.
A/B Split Testing
Split traffic between two or more URLs with custom weight percentages. Test landing pages without extra tools.
Link Rotation
Distribute traffic evenly across multiple destinations using round-robin rotation. Balance load or rotate promotions.
Stackable Rules
Combine multiple rule types with priorities. Create sophisticated routing logic without writing any code.
How it works
Simple by design
Create your link
Start with a standard short link. The default destination serves as the fallback for visitors who don't match any rule.
Add routing rules
Define rules based on geography, device, browser, OS, language, time, A/B splits, or rotation. Set priorities to control evaluation order.
Deploy and optimize
Share your link. Each visitor is evaluated against your rules and routed to the optimal destination automatically.
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