Campaign Attribution
UTM Campaign Tracking
Build and manage UTM parameters effortlessly. Track source, medium, campaign, term, and content for every link to measure marketing ROI with precision.
Key benefits
Why teams love it
Built-in UTM Builder
Add UTM parameters directly when creating links. No need for separate UTM builder tools or spreadsheets.
Campaign Analytics
See which campaigns, sources, and mediums drive the most clicks at a glance with dedicated UTM dashboards.
Five UTM Parameters
Track source, medium, campaign, term, and content parameters for complete campaign attribution.
Filter & Segment
Filter your analytics by any UTM parameter to isolate specific campaign performance and compare results.
SubID Tracking
Track affiliate and partner performance with SubID parameters on top of standard UTM tracking.
Consistent Naming
Standardize UTM naming conventions across your team. No more typos or inconsistent campaign tagging.
How it works
Simple by design
Add UTM parameters to your link
Use the built-in UTM builder when creating a link. Fill in source, medium, campaign, and any other parameters you need.
Share your tagged link
The UTM parameters are encoded into your short link. Share it via email, social media, or any other channel.
Analyze campaign performance
Open your UTM analytics dashboard to see clicks broken down by source, medium, and campaign with trend charts.
Explore more
Related features
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