Getting Started with Link Tracking: A Complete Guide

Link tracking is one of the most important tools in a marketer's arsenal. It tells you not just how many people clicked your link, but who they are, where they came from, and what device they were using.

Why Link Tracking Matters

Without link tracking, you're essentially flying blind. You might know that your website got 1,000 visitors today, but you don't know which of your campaigns drove that traffic. Link tracking solves this by giving you granular attribution data for every click.

What You Can Track

With Brevr, every click captures:

• **Geographic data** — country, region, and city

• **Device information** — desktop, mobile, or tablet

• **Browser and OS** — Chrome, Safari, Firefox, and more

• **Referrer source** — where the click came from

• **UTM parameters** — campaign source, medium, and name

Setting Up Your First Tracked Link

Getting started takes less than a minute:

1. **Create an account** at Brevr and set up your workspace

1. **Paste your destination URL** into the link creator

1. **Customize your alias** (optional) to make it branded and memorable

1. **Add UTM parameters** to tag the link with campaign data

1. **Share your link** and watch the analytics roll in

Best Practices for Link Tracking

**Use consistent UTM naming conventions.** Decide on a format (lowercase, hyphens, no spaces) and stick to it across your entire team. This makes filtering and comparing campaigns much easier.

**Create separate links for each channel.** Don't use the same link for email and social media. Create distinct tracked links so you can measure each channel's performance independently.

**Tag everything.** If you're sharing a link externally, it should be a tracked link. This applies to email signatures, social media bios, paid ads, partner pages, and more.

Analyzing Your Data

Once clicks start coming in, head to your Brevr analytics dashboard. You'll see:

• **Time-series charts** showing click volume over time

• **Geographic breakdowns** revealing your audience's locations

• **Device splits** showing desktop vs. mobile usage

• **Referrer analysis** identifying your top traffic sources

• **UTM breakdowns** measuring campaign performance

The key is to look for patterns. Which campaigns consistently outperform others? Which geographic regions show the most engagement? Use these insights to double down on what works.

Next Steps

Now that you understand the basics, explore these advanced features:

• **Smart routing rules** to send visitors to different destinations based on their location or device

• **QR codes** to track offline-to-online conversions

• **Retargeting pixels** to build audiences from your link clicks